Stable & Adaptable Brands

Influential brands know what they stand for, and how to communicate their values properly. I use my methodology to operate side by side with clients—bridging the gap between strategy and execution.

تنمو العلامات التي تتقن الاستماع للناس بسبب قدرتها على خلق القيمة. أتعاون مع الأشخاص والعلامات المهتمين برواية قصصهم والعمل على نجاحهم من الجذور. أعمل لبناء علامات تُشعر الناس بأنهم مفهومين، وثقافات عمل تدعم أفضل الممارسات والسلوكيات

Walk & Talk

  • Offering a broader perspective and prompt insights—in-person or virtual.

  • The process starts before the session by stating the opportunity, situation or challenge in hand, then reporting the discussion and providing direction afterwards.

Brand Assessment

  • Assets & Management.

  • Equity & Recognition.

  • Voice & Personality.

  • Messaging.

Brand Strategy

  • Research & analysis — Benchmarking & audit

  • Architecture — Essence (Purpose, Vision, Mission & Values) — Positioning

  • Value proposition — Story & personality — Voice & tone — Messaging

Naming

  • Brands.

  • Products & Services.

  • Programs & Initiatives.

Communication Guide

  • Review & evaluation.

  • Diagnosis & theory.

  • Audience archetypes.

  • Channels & communication points.

  • Communication model.

  • Content development approach.

Mind-Mapping

  • An alternative for the brainstorming methods to help companies, organizations and teams organize ideas, discover challenges, opportunities and competitive advantages. And to develop products, services and procedures.

  • In-person or virtual—it could be conducted in a session, or a series of sessions using the Questions Matrix and other mapping tools.

Let's work together!