Date: 2023 / Services: Interviews, Benchmarking, Positioning, Essence (vision, mission & values), Value proposition, Personality, Voice & tone, Brand content, Communication framework

Investment leadership

Tharwat for Financial Securities is a leading investment company through real estate and investment funds. It works to benefit the investors and partners—and to have a positive impact on the communities in which it operates. We employed the company's history, track record, and relationships to enhance the expectations.

The challenge was to reflect the company's direction on the experience, and improve the brand assets. I studied the business, designed the benchmarking model, then identified the opportunity. Inspired by wealth building and management as a concept, I introduced a positioning plan that establishes consistent internal and external communication. And framed the messaging structure, then crafted the brand principles to consolidate Tharwat's commitment to the stakeholders.