Date: 2022 / Services: Visual & verbal audit, Benchmarking, Interviews, Positioning, Brand essence, Value proposition, Personality, Voice & tone, Messaging, Identity consulting

Transport with protection and facilitation

TGA is the regulatory and legislative Authority for the railway, maritime and land transport industry in the Kingdom. It maintains high standards of quality and safety in the transport sectors. TGA's image was affected by the executive aspect of its scope. And there was a need to refine its position and formulate a plan to clarify its message. Positioning TGA as a reference for the sector is linked to its ability to connect, as a brand.

How does TGA become a brand that symbolizes the future of transportation? I studied the organizational strategy, examined the brand perceptions, evaluated the communication process, and then chose the appropriate benchmarks. We explored the meaning of transportation and what it represents to people while The Authority aims to “prioritize the beneficiary” as a basic value. We employed "change" as a fundamental feature of the sector today.