Date: 2020 / Services: Verbal audits, Brand story, Value proposition, Creative copywriting

A safe space for learning.

Masterly is an app that allows you to learn a new skill without leaving your place. It offers a personalized learning experience through lessons and workshops with dedicated teachers. Find your interest, choose the master according to his/her qualifications and experience, then pay safely through the app.

Designing the message that describes a new product or service is a part of a successful launch. Masterly is the first app of its kind in the Gulf countries. And the team was looking to attract both learners and masters. I worked on identifying the value that Masterly brings to the users, creating the brand story and its philosophy, and crafting the web content.