Date: 2019 / Services: Competitor analysis, Positioning, Value proposition, Management & governance, Brand voice & tone, Brand story, Creative copywriting

Coffee is fashion!

To compete in an ambitious town; we must identify our competitors, evaluate their strategies and study the trends. A strong brand is a result of a comprehensive business understanding, and positioning RFLCT as an artist was the inception of a healthy collaboration. I was delighted to form the brand essence and design its experience.

RFLCT is a specialty coffee shop and a concept store. Coffee drinkers are social, dressy and trendy, and streetwear fashion enthusiasts see coffee as an interpretation of who they are. It's an exceptional journey for employees and customers. I designed RFLCT to reveal the way they choose to live. It could be the place to build a career, finish a duty or an assignment, meet people, read a book, enjoy a friend's company, or shop with joy.