Date: 2020 / Services: Verbal & visual audits, Brand essence “Purpose, Vision, Mission & Values”, Architecture, Messaging, Creative copywriting

Cooperation among communities.

The League has earned the world's trust with its mission; which includes preserving peace between religions and cultures, and supporting cooperation among nations and people. Working on the strategy of a global organization that represents Muslim people and societies is an ideal opportunity to bring about positive change.

MWL seeks to clarify the truth. This requires building a brand image that conveys the tolerance and beauty of Islam. After analyzing the brand position, I designed a purpose-built culture, prepared the management model, and identified the brand personality, and its voice & tone.