Date: 2021 / Services: Naming, Brand philosophy, Positioning, Brand essence “Purpose, Vision, Mission & Values”, Value proposition, Communication plan, Profile content

Present your narrative.

Wakb is a boutique consultancy specializing in corporate etiquette and protocol. They integrate the core Saudi identity with the best international practices to provide customized services.

Etiquette and protocol goes beyond shaking hands and greeting people. And the ability to communicate with people from different backgrounds is becoming an essential skill; especially with the Kingdom's plan to open up to the world. I picked a name that manifests the purpose behind this brand, which is to build bridges across cultures. And designed a philosophy that supports Wakb in its efforts to integrate local values within the modern work culture in a sustainable and professional manner.